Miralupa’s Thrubox Augmented Reality Technology drives window display at legendary Paris concept store Colette
CURATED BY CAROLE SABAS, A CONTRIBUTOR FOR FRENCH VOGUE AND THE AUTHOR BEHIND THE FASHION GUIDES, MIRALUPA IS CHOSEN TO DISPLAY PRODUCTS FOUND WITHIN THE STORE IN 3D
MONTRÉAL, Qc – APRIL 24, 2017 – Miralupa announced today that its Thrubox™ augmented reality (AR) platform is driving a new interactive experience at Colette in Paris, France.
Developed by Montreal based Miralupa, Thrubox is an AR application and publishing platform available for smartphones and tablets that encourages consumers to interact with products found within the legendary Parisian stores’s collections in an engaging and entertaining way.
“It’s exciting for us to be able to offer such a unique experience to consumers,” said Carole Sabas, Curator of this Fashion Hack exhibition. “Thrubox is a wonderful platform which allows us to push the limits of creativity in fashion retail.”
“For the Colette window, Miralupa has customized a special experience: four fashion items have been picked from the store, and photographed in order to serve as the main characters of an AR fantasy” notes Sabas. “Sold on the 2nd floor of the store, these accessories (shoes, bag, jewelry, and hat) are brought to life, virtually, at the street level. Using their phones with the Thrubox app, passers by were able to witness an exclusive animated show with these fashion accessories”.
Thrubox™ allows users to see and interact with digital creations in the real world, and in real time 3D space when viewed through a device like a smart phone, tablet, or smart glasses creating a unique interactive experience which engages audiences with measurable, trackable results.
About Carole Sabas
Carole Sabas graduated from La Sorbonne in Paris (MAs in History of Art and Philosophy of Art). She started writing about fashion in the late 90s for the trade newspaper “Journal du Textile”, Elle and L’Officiel. She became editor in chief of the Vogue Paris website in 2006 before moving to the US in 2008, as the New York correspondent for Vogue Paris until 2014. She started authoring the ongoing “Fashion Insiders Guides” series, published by Abrams in 2012. A contributor to Vogue Paris, and occasionally to i-D.vice.com, Wallpaper.com, Vanityfair.fr, she lives and travels between New York and LA. She’s part of the expert committee of ANDAM (fashion division of the French Minister of Culture) for the Fashion Innovation Prize.
Located at 213 rue Saint-Honoré in Paris, the store opened its doors in March 1997. Colette aims to reinvent the concept of retail in its seven hundred square-meter establishment. Spanning three levels, customers are invited to come face to face with the colette experience, which offers a never ending assortment of fashion, high-tech, arts, streetwear, beauty and waters. Through chance encounters, travel and discoveries, new products and brands are regularly welcomed at Colette. Exclusivities, pre-releases, limited editions, established designers, new talents and even forgotten labels…a unique approach combining modernity, originality and a careful attention to quality.
Miralupa is a pioneer in Augmented Reality (AR). Since 2011, Miralupa has designed and developed compelling augmented reality mobile solutions for businesses that wish to elevate their levels of content entertainment and content engagement. The company’s mission is to rediscover applications in which AR can improve traditional business practices and redefine the application of technology in everyday life.
For more information please contact www.miralupa.com.
Photo Credit – Didi Abdelwaheb #FashionHack @Colette @guidesfashion
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